HOW EXACTLY DOES WIFI IMPACT RETAILERS FINANCIALLY
Any business owner will tell you that offering free Wi-Fi for guests is never free.
Like all other monthly expenses that plague a business’s profit, Internet is too costly a resource to just give away. There are ways to generate a return on the monthly investment of providing Internet for your guests, such as collecting info through Wi-Fi sign-ons for your marketing database. You can also prompt them to follow/like/check-in on your company’s social media pages or submit a review using Yelp. These tactics are known as Wi-Fi marketing, as they assist your marketing strategy using the power of Wi-Fi.
Connect with Social Wi-Fi
Did you know that 77% of consumers spend more time in venues with Wi-Fi and 63% spend more money? Turnstyle transforms your Wi-Fi network into a powerful marketing asset that builds your customer database, promotes your business and collects valuable insights.
Engage with Campaigns
Location-based marketing is quickly becoming an essential part of every retailer’s business strategy. 72% of consumers are more likely to respond to marketing messages when they are received within sight of the retailer.
Measure with Analytics
“What gets measured, gets managed”, holds true for any organization. Our analytics feature takes the guess work out of determining the success of your marketing campaigns, while also giving you deep customer insights.
|Retail Segment||Average Sales Increase (%)||Average EBITA %
Revenue Before WiFi/Mobile
|Average EBITA %
Revenue After WiFi/Mobile
|% Increase in EBITA|
|Food, Drug, C-Stores||0.9%||4.8%||5.1%||5.8%|