The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Pepsi – Augmented Reality packaging

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Victoria Waterman's Retail World

I’ve only just seen this World Cup packaging made by Pepsi which uses augmented reality to bring the product to life, through scanning in a football players face using app Blippar.

Blippar registers the footballers face which then leads to a graphic of the Pepsi bottle opening up, then options to play a game, watch videos or download music.

It’s a really cool use of technology and very interesting to see something simple like a bottle unlock great branded content.

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