The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Different uses for SMS & MMS beyond mobile marketing

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SMS messaging is a cost-effective method of communication, allowing you to reach your customers quickly and easily. Take a look at four ways to use SMS in various areas of your business.

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1. Verification to Stop Fake Accounts 

Fake accounts created by spammers have caused many headaches for online communities, dating sites and social media sites. These accounts can cause customers to lose faith in the service, damaging the credibility of the business.

SMS can significantly help to cut this issue when users are required to enter their mobile numbers, receive a PIN number and enter it to verify. The mobile number is then tied to the account, so multiple accounts for each number cannot be created.

As more and more of these websites are accessed and joined via mobile, this is a more convenient method of authentication for customers.

2. Retention

Customer retention is a lot cheaper than acquisition, and SMS provides a cost-effective method for this. SMS can be used to deliver targeted and time-sensitive offers, updates, value added material and requests for customer feedback.

SMS offers much higher open, response and conversion rates than email, and with more and more end-users accessing a wider range of services on their handsets, offering SMS as a form of communication instantly increases convenience and profitability.

3. Acquisition

With a mobile database, you can reach new customers, straight to their handsets. We’ve all seen many offers successfully used to entice end-users to sign up. The call to action can be a link to a mobile website, an embedded MMS video, an instruction to reply by SMS or direction to purchase in a physical shop or visit an event.

When compiling a mobile database, higher quality data makes a huge difference. Many providers extract information from census data and match it with corresponding phone numbers. This results in low success rates. Start from scratch and creatively build your own.

4. Reactivation

Reactivating lapsed customers can be tricky. Ensuring their return customer journey is simple, easy and efficient is key. Compared to email, SMS is a far more powerful tool for reactivating customers, with SMS response times on average 90 seconds, compared to 90 minutes for email. SMS open rates are over 90% on average, with email open rates generally varying between 20-30%.

SMS offers the opportunity for you to communicate with your customer base via a 2-way means of communication, meaning you as a business can ask for instant responses and build a profile of your customers to use in later and maybe more targeted campaigns. This inevitably improves the overall customer experience, and helps improve reactivation rates and creates a direct relationship with your target audience.

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