The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

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The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications,  blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here. Going mobile will not be free and for many small nonprofits a costly upgrade, but to successfully communicate your mission and programs and fundraise online in coming years, it is a necessary investment.

1. The Mobile Web will rule by 2014.

2. Mobile email is on the rise.

3. Social networks have gone mobile.

4. Texting is a tool still not mastered.

  • One trillion text messages sent globally in 2008. 10 trillion sent by the end of 2011.
  • Mobile phone owners sent an average of 678 texts a month
  • The majority of the nonprofits that are pioneering texting and/or text-to- give do not have mobile websites. (View CDC TextCDC Mobile Website)
  • Priority #4: Start collecting mobile phone numbers and launch a texting and/or text-to-give campaign.

5. Mobile giving is the future.


Original post Here


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