The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Investing in Mobile? 6 Tips for CIO’s, CMO’s, & CTO’s

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If you don’t have a plan for mobile, you have a problem… A big one.

This is true regardless of whether we are talking about how people use mobile devices at work, shop online or at retail stores, pay for goods and services or become more socially engaged. For C-Level exec’s the question is, “Are you ready for mobile?” And if not, what do you need to do?

Here are 6 tips for CIO’s, CMO’s, & CTO’s Mobile makes you more secure, not less secure.    Mobile

1.
Consider these:

  • As an enterprise moves beyond MDM point solutions and builds mobile services as an ingrained part of their back office / infrastructure services, existing latent security defects are discovered and fixed;
  • Building for mobility promotes a greater focus on protecting data in motion and at rest; and
  • Increasingly, enterprises are building their own apps and app stores and distancing themselves from consumer storefronts.

Advice: Build for mobile first, then secure. Don’t let the uncertainties of security prevent you from getting started.

2. Mobile is the new desktop.

Mobile mandates the need to provision, support and secure a heterogeneous structure throughout all layers of the OSI model. Worry less about “gadgets” and more about “data fluidity” and user experience. Consider that these items are a long overdue paradigm shift irrespective of mobile in the way CIO’s and their IT organizations should think.

Advice: If you already have a Service Oriented Architecture (SOA), layer in Mobile Oriented Services (MOS) as a platform with an eye towards retiring MDM point solutions. If not, start building one.

3. Be ready to fail and react.

Consider that most companies:

  • Overestimate the number of features a mobile application should have;
  • Underestimate the infrastructure impact (e.g., 100,000x more traffic on your Salesforce, email or Web server);
  • Create a poor user experience.
  • Fail to build in analytics

Advice: Don’t let the fear of failure prevent you from getting started. Fail fast and move forward faster.

 4. Focus on work first and play second.

Consumers with gadgets in hand have created hysteria for IT and a gold rush for companies like Apple, Google and Samsung. And like it or not, your enterprise has subsidized this gold rush on a several fronts. The pressure to satisfy the consumer emotional gratification throughout this era (eg.” play happy”) has largely come at the cost of  the “work happy” business goals of the company.

Advice: Establish an Employee Center of Excellence with a charter that balances the needs of the business and the desires of the employees.

5. Think beyond the app.

CIOs need to lead their organizations to answer two questions: What can we do better because of an investment in mobility, and what can we do that is new that will drive incremental revenue and profit?

Advice: The best return on mobile occurs when organizations think forward and outward, not backward and inward.

6. Mobility is just getting started.

The one sure thing that CIO’s can count on about mobility is change. In terms of a human evolution analogy, we’re just at the point where we’ve discovered how to make a fire out of twigs and sticks.

Advice: Make a plan, build a playbook and keep your visors on.

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One thought on “Investing in Mobile? 6 Tips for CIO’s, CMO’s, & CTO’s

  1. Pingback: Investing in Mobile? 6 Tips for CIO’s, CMO’s, & CTO’s | Kenneth Carnesi

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