The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

How Restaurants Can Increase Sales and Profits with Mobile Marketing (90% Conversion Rate)

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Mobile Marketing for Restaurants = 90% Conversion Rate

That means that 90% of hungry customers using smart phones and tablets to search for food buy a meal or food from someone they found through their mobile search that same day. This is a much higher conversion rate than you will find on any other form of advertising or marketing.

    • People searching for food / restaurants have an immediate desire / need to fulfill.
    • 64% of searchers with smartphones convert within an hour of their mobile search activity.
    • 85% of hungry mobile users searching for food go on to complete a purchase.

Mobile Search Behavior

People searching for restaurants or food on smart phones and tablets typically use their mobile devices to:

      • Call the restaurant
      • Look at a map and find directions
      • Check online restaurant reviews and ratings
      • Read restaurant menus
      • Obtain online coupons
      • Look for specific food items.

Restaurants Need Mobile-Friendly Websites

Many restaurant websites have not been optimized for mobile search behavior. That means, they are hard to read on small phone screens and lack click-to-call, click-for-directions, and click-to-reserve-a-table functionality.

Non-Mobile-Optimized Restaurant Websites

More than half of restaurant searchers call a restaurant, so it’s important to make sure that your website makes it easy to call you with a click-to-call button.

      • 65% of smartphone users looking for restaurant locations are looking for restaurants within walking distance or driving distance.
      • 66% look for directions. 51% look for a mobile phone number (tap to call).
      • Websites that don’t show a click-to-call phone number prominently are losing business.

How to Increase Sales With Mobile Marketing Systems

      1. Mobile coupons have a 10x higher conversion rate than a print coupon. It is far less expensive to send a text message with a mobile coupon vs. print coupons. You can set up a rotation of different kinds of offers targeted to different kinds of buyers. Buy one, get one free (BOGO offers); free appetizer with purchase; percent-off entire order; discounts on purchases over a specific amount (spend and get offer).

Restaurant Text Messaging and Mobile Coupon Examples

    1. Deliver your special offers and announcements at a time when people are deciding whether to go out to eat. You can increase the response rate by sending your message at specific times — between 11 AM and noon; and in the 4-5 PM time frame work best.
    2. Loyalty programs. Bringing back repeat customers with rewards is powerful. Electronic delivery means no printing costs. An automated system allows you to send out personalized birthday offers. Free drink, Free dessert, Free Meal on your birthday.
    3. Use interactive marketing to keep customers engaged and coming back. Make sure your customer has to activate your mobile coupon offer by showing a promo code at the point of sale to redeem the offer.
    4. Create 2-way communications with your customer. Add surveys, quizzes, request customer opinions via a mobile survey. Ask customers what they would like, what new items they would like on the menu, what improvements you can make, etc.
    5. Offer a sneak peak to give your mobile subscribers a feeling of VIP exclusivity. Send out audio or video or pictures to customers’ phone. Take a photo of a dish you are preparing to serve that day. Create a quick video explaining the specials for the weekend and send it out Friday mid-day before the weekend.
    6. Reservation reminders. Save money by reducing no-shows. Send your customers a text message reminder 2 hours before their scheduled reservation time and ask them to call if they need to cancel.
    7. Mobile phones can replace vibrating devices to notify customers when their table is ready. Vibrating devices can cost $1,500 per year each to lease.
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5 thoughts on “How Restaurants Can Increase Sales and Profits with Mobile Marketing (90% Conversion Rate)

  1. Pingback: How Restaurants Can Increase Sales and Profits with Mobile Marketing (90% Conversion Rate) | Kenneth Carnesi

  2. Mobile marketing is the upcoming thing for restaurants who have their priorities in the right place. It’s unbelievable how many restaurant owners have not even considered a mobile friendly website or a website at all. My company offers online ordering for restaurants and we have already ensured all our menus are responsive and easy for cell phone users to place orders.

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  3. Do you have a link for the source of these findings? I would like to use it for some stats on our mobile website conversion page?

    Like

  4. Thanks for one’s marvelous posting! I truly enjoyed reading it, you might
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    blog and will come back very soon. I want to encourage
    you to continue your great job, have a nice morning!

    Like

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