The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

The Rise of the Chief Marketing Technologist

2 Comments

The technological complexity of digital marketing has created a need for a new type of marketing leader, the Chief Marketing Technologist (CMT).New-Mobile-Marketing-Technology-for-RealtorsSomewhat surprisingly, 70% of companies in the Gartner survey have a CMT; 80% of them report to marketing. As one might expect, the CMT is familiar with marketing techniques and the technologies that underpin them, including marketing software, data, and analytics, social and mobile platforms, digital advertising networks, and website design.

As businesses become more dependent on technology to attract, acquire, and retain customers, they must have digital marketing leadership who knows how to design the customer experience across web, social and mobile, integrate data into the decision-making process, and manage paid and organic search, social, mobile marketing campaigns.

Advertisements

2 thoughts on “The Rise of the Chief Marketing Technologist

  1. Pingback: The Rise of the <b>Chief Marketing Technologist</b> | The Mobile Marketer « Future of Everything

  2. Excellent post. I was checking constantly this blog
    and I’m impressed! Extremely useful info specifically the last part 🙂 I care for such info much. I was looking for this particular info for a long time. Thank you and best of luck.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s