The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

How to Use Mobile Marketing to Promote Your Next Event


If you have an event coming up, mobile marketing is a must. It’s convenient, efficient, and connects you with your customer with the click (or tap) of a button. If you have a big event coming up, the worst thing that can happen is that people don’t show up. Check out the following tips on how to promote your event and ultimately, get people in the door.

Create a mobile-friendly website. If you’re having an event, having a presence on a mobile website is essential. Most smart phones that are less than a couple years old can easily access mobile websites. The link can be delivered by opting in from a call-to-action such as Text EVENT to 78453.

Send SMS reminders. After creating a mobile-friendly website, send event invitations and reminders to your customer list. If your event requires ticketing, offer your text message receivers an exclusive discount for the event via SMS.

Get feedback from your customers. When texting customers your event details, get their feedback on what they’d like to gain from the event. For example, if your event is about testing out a new flavor of soda, ask them what their favorite drink is. This will not only give you useful information to help you built a better event, but it will show your customers that you care about their preferences.

Make it easy to connect to social media. Include a link to your company’s Facebook and Twitter in the SMS. Your audience is already using these social media websites on their phone, why not make it easy for them to simply click on a link and connect with your page?


Create photo galleries of past events. This will show your customers what to expect from you and get them excited for your event.

Create mobile ticketing. Ticketing companies such as Eventbrite have a mobile application that allows users to use mobile ticketing as opposed to paper. This makes it easy for fans to gain access to the event since they can simply open up the application and click on their ticket.

Allow users to locate the event on their maps. Use tap-to-map to ensure easy transportation for your fans. They will be able to locate the event through GPS and get there easier.

Having a mobile presence for your event will create buzz and allow you to reach a bigger audience. Make use of QR codes to offer fans exclusive discounts on ticketing, special promotions for the event, and more.
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3 thoughts on “How to Use Mobile Marketing to Promote Your Next Event

  1. Mobile Tickets can be purchased in a variety of ways including online, via text messaging or over the phone from a voice call, WAP page, or a secure mobile application. For repeated purchases such as daily train tickets, mobile applications or text messaging are good options. The drawbacks to text message purchasing is that either the vendor loses 40% of their revenue to the mobile operator, or any credit card purchase has to be achieved through a web page as the SMS has no security suitable for credit card entry, and very few ticket choices can be easily remembered and entered by SMS.


  2. Quality content is the crucial to be a focus for the viewers to pay a quick visit to a mobile site.


  3. Users nowadays carry their mobile phones almost 24/7, and their phones are usually turned on most of the time as well. This means that the person receives your messages or” push notifications” the moment they are sent. Even if the mobile device is on standby mode, the message will be received the instant the phone is turned back on. Therefore unlike any other traditional marketing methods, mobile marketing is an instant medium for reaching out to a customer base.


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