If you have an event coming up, mobile marketing is a must. It’s convenient, efficient, and connects you with your customer with the click (or tap) of a button. If you have a big event coming up, the worst thing that can happen is that people don’t show up. Check out the following tips on how to promote your event and ultimately, get people in the door.
Create a mobile-friendly website. If you’re having an event, having a presence on a mobile website is essential. Most smart phones that are less than a couple years old can easily access mobile websites. The link can be delivered by opting in from a call-to-action such as Text EVENT to 78453.
Send SMS reminders. After creating a mobile-friendly website, send event invitations and reminders to your customer list. If your event requires ticketing, offer your text message receivers an exclusive discount for the event via SMS.
Get feedback from your customers. When texting customers your event details, get their feedback on what they’d like to gain from the event. For example, if your event is about testing out a new flavor of soda, ask them what their favorite drink is. This will not only give you useful information to help you built a better event, but it will show your customers that you care about their preferences.
Make it easy to connect to social media. Include a link to your company’s Facebook and Twitter in the SMS. Your audience is already using these social media websites on their phone, why not make it easy for them to simply click on a link and connect with your page?
Create photo galleries of past events. This will show your customers what to expect from you and get them excited for your event.
Create mobile ticketing. Ticketing companies such as Eventbrite have a mobile application that allows users to use mobile ticketing as opposed to paper. This makes it easy for fans to gain access to the event since they can simply open up the application and click on their ticket.
Allow users to locate the event on their maps. Use tap-to-map to ensure easy transportation for your fans. They will be able to locate the event through GPS and get there easier.
Having a mobile presence for your event will create buzz and allow you to reach a bigger audience. Make use of QR codes to offer fans exclusive discounts on ticketing, special promotions for the event, and more.
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