The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Announcing Orange County’s FIRST Mobile Conference!

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First Annual Event Provides Valuable Insight From Top Opinion Leaders on the Future of Mobile Markets. Will be held on March 19th, 2013.

ALISO VIEJO, CA–(Marketwire – Mar 5, 2013) – M2Catalyst, a prominent Orange County-based mobile technology developer, and OCTANe, the Orange County startup accelerator dedicated to connecting people and ideas with capital and resources to fuel technology growth, have teamed up to host the first annual OC Mobile Conference this month. Ericsson Vice President and Engagement Practice Head Peter Linder will keynote the event alongside mobile leaders from MasterCard, Radar Research, Skymarker Labs, Slalom Consulting, Smith Micro Software, Sonic Mobile, TeleCommunication Systems Inc. and TVPlus.

“Orange County is a flashpoint for innovation leadership as the mobile industry continues to rapidly evolve,” said M2Catalyst Co-Founder and CEO Michael Brough. “There’s no better time or place for industry leaders, investors and entrepreneurs alike to expand their knowledge, develop their professional networks and learn from each other how to better compete in a global marketplace.”

The event will feature four sessions on emerging mobile trends, including:

  • 2020 Vision – An overview of emerging mobile technology trends driving popularity and demand today, tomorrow and down the road in 2020
  • The Path to $1 Trillion in Mobile Payments – A look at mobile payment strategies from Google, Square, Apple, Visa and PayPal and the viability of NFC technology
  • Second Screen Mobile Apps – A panel discussion on the market opportunities created by the growing interest in apps that complement the television viewing experience
  • Global Mobile – Panelists address the challenges of developing for an international app economy, marketing across cultures and maintaining local strategies

“Gartner projects that smartphone users worldwide will download more than 80 billion apps in 2013, nearly doubling 2012 downloads,” said OCTANe President and CEO Matthew Jenusaitis. “There’s never been a more important time for enterprises, investors and startups in Orange County and beyond to approach the mobile market strategically, and our inaugural OC Mobile Conference provides a high-value venue for companies to initiate or strengthen their approach.”

For more information or to register to attend the OC Mobile Conference on March 19, 2013 visit

About Sonic Mobile
Sonic Mobile is one of the most experienced mobile marketing companies in the US. We are also an internationally recognized provider of mobile marketing services including SMS/Text message connectivity and campaigns. Our highly skilled team has been deploying, designing and managing these services for over a decade with the results that prove our services work for our customers. Our partner and reseller solutions allow mobile operators, system integrators, and advertising agencies to quickly and seamlessly deploy a enterprise mobile platform to deliver new products and services.

About OCTANe 
OCTANe connects people and ideas with capital and resources to fuel technology growth in Orange County. Its members represent Orange County technology executive leaders, entrepreneurs, investors, venture capitalists, academicians, and strategic advisors, all working together to fuel innovation in the OC. The organization has helped over 120 companies receive nearly $250 million in investment and equity exits, enabled over 500 companies to connect via the LaunchPad accelerator, and annually welcomes more than 7,000 people to its programs and events. Over 2,000 business leaders throughout the Orange County region are OCTANe members. For more information, visit


One thought on “Announcing Orange County’s FIRST Mobile Conference!

  1. Awesome blog! I am loving it!! Will come back again. I am taking your feeds also.


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