The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

5 Best Text Message Marketing Practices

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SMS, or text messages, are typically read within 3 minutes of receipt, vs. 48 hours for emails.

Well the voice has a point. SMS is sometimes overlooked, but it remains one of the most powerful marketing techniques: just about every phone can accept text messages, and 90% of text messages are read within 3 minutes!

SMS marketing doesn’t have to be difficult…so don’t get discouraged! Here are five steps to help you begin using SMS in your marketing today:

1. What do you want to accomplish? If you run a business, you probably want to drive sales (duh!). But consider that SMS is a much more personal medium than email or even social media to some extent. Think about how you can use the opportunity to grow long-term relationships, and harness the power of SMS beyond a one-off promotion or bulk alert.

2. Get a short code. A short code is a five or six digit number from which you can deliver messages, and consumers can message you back. There are two basic types: dedicated and shared. Dedicated codes are great for maintaining the most control over your brand messaging, but they are costly, so shared codes are often a good bet for small- to mid-sized businesses.

3. Build your opt-in list. SMS marketing is a fantastic tool for driving repeat business, so start by inviting your Facebook fans, Twitter followers, or in-store patrons to text a keyword to your short code to begin receiving offers and alerts. Get off on the right foot by offering an incentive to sign up. Remember, you can’t send anyone a text until they’ve opted in, and you must always give them an easy way to opt out. Check out the Mobile Marketing Association (MMA)’s best practices for more information.

4. Make it personal. These days, even friends have to be careful about mass texting for risk of appearing impersonal, and the same is true for marketers. While you still want to respect your audience’s anonymity, the content should be customized. For example, ask about a customer’s favorite dish or product in the sign-up form, then send a related offer.

5. Optimize. As with any marketing program, it’s important to test and compare. Are you sending most of your texts during the week? Try sending on the weekend and see how this affects response rates. Are some offers being redeemed more often than others? Move the underperformers out and test some new ones.

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5 thoughts on “5 Best Text Message Marketing Practices

  1. Wonderful piece of information, I had come to know about your blog from my friend Nandu , Hyderabad, I have read at least 7 posts of yours by now, and let me tell you, your website gives the best and the most interesting information. This is just the kind of information that I had been looking for, I’m already your RSS reader now and I would regularly watch out for the new posts, once again hats off to you! Thanks a ton once again, Regards

    Like

  2. Pingback: How Whatsapp and Text Messages are Being Used for Sales, Marketing - SkyOffice Consulting | SkyOffice Consulting

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  4. Pingback: How Your Business Can Increase Sales Using SMS – #perQifypowered

  5. Bulk SMS marketing plays a great role in creating brand awareness and I have been utilising SMS services to promote business and latest offers. I would like to share more info on our blog.

    Like

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