To adequately prepare for the mobile marketing explosion, you need to know why mobile marketing is so effective. What are the reasons it dwarfs other forms of marketing in effectiveness, ROI and efficiency?
Mobile marketing is effective because it shortens the lead cycle in an almost incomprehensible way. It compresses everything. In a traditional marketing-to-sales process, the ‘sales funnel’ is weeks, or months long. Mobile marketing cuts that time exponentially. (Buyers find you and call you in minutes, not months). Someone can search for a product or service on their smartphone and then, immediately and with one finger tap, call you.
The entire lead process, the entire sales funnel, takes mere seconds.
Additionally, mobile marketing is effective because smartphone users have a love affair with their phone. In fact, 91% of smartphone users have their mobile phone within arm’s reach 24/7. (Source: Morgan Stanley)
No other form of marketing can claim to have access to a potential customer 91% of the time. Mobile marketing effective, in part, because we are obsessed with our smartphones.
There ya go!