The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Research Shows True Marketing Power of Branded Mobile Apps

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A new study co-authored by an Indiana University professor seems to confirm that which we already suspect – mobile applications crafted to promote a specific brand are tremendously effective and memorable marketing tools.

According to the researchers, retailers who develop apps overcome challenges being presented by dramatic shifts in television viewing and barriers to advertising on mobile devices. Using the app, consumers “talk to the brand, not the other way around,” and consumers feel comfortable controlling how much information they reveal when they customize the app.

Read the entire article here

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One thought on “Research Shows True Marketing Power of Branded Mobile Apps

  1. Pingback: Research Shows True Marketing Power of Branded Mobile Apps | CMO_On_demand's Blog

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