The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Text Messaging Still Dominates Mobile Phone Useage In The United States


comScore’s latest quarterly mobile lens report was recently published. The report showed that texting is still the dominant content usage across all phones (both smart and feature phones) in the U.S. at 71.8%. In fact texting actually increased from July 2011 to October 2011 by 1.8%.

Web browsing was up 2.9% while downloading mobile apps saw the biggest increase (3.2%) to 43.8% in the most recent quarter.

No factors in this part of the survey showed a decrease. According to comScore 234 million Americans over the age of 13 use a mobile phone of some sort. 90 million of those mobile phone users, use smart phones which was up 10% from the previous quarter.

As that number continues to increase we will see things like downloading apps, listening to music and browsing the web, increase as well.


3 thoughts on “Text Messaging Still Dominates Mobile Phone Useage In The United States

  1. Reblogged this on tribalstylemarketing and commented:
    Just as I suspected (or knew). Texting is still the king!


  2. People need to read this so I’m sharing this one! The Data doesn’t lie, unlike some others.


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