The company, according to reports, is hoping for the ads to beef up mobile traffic at a much lower cost.
The move by Google follows the decision taken last year in which it proposed to limit the ad servings on high-end mobile devices. These changes are basically aimed at providing consumers with an enhanced mobile surfing experience while making sure that sites optimised for Mobile devices get more exposure at comparatively lower cost.
In a recent study conducted by the search giant, it was found that 61 percent of the participants were unlikely to ever visit a website which they had trouble in accessing from their phones earlier.
Sonja Lee of Google product marketing stated on Wednesday that over 925,000 mobile devices were being activated each day. Also, according to the company, mobile queries on Google.com increased by nearly 300 percent in holiday season from 2009 to 2010. Subsequently, Google is looking forward to even a bigger growth in 2012.
The search giant also predicts that approximately 44 percent of all shopping related queries during the holiday season will come from mobile devices.