The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Google AdWords Performance Linked with Mobile Optimised Websites (It was a only a matter of time…)

1 Comment

Technology giant Google Inc. is going to unveil mobile optimisation of Web sites for AdWords campaigns, a move that could boost the company’s mobile search traffic significantly.

The company, according to reports, is hoping for the ads to beef up mobile traffic at a much lower cost.
The move by Google follows the decision taken last year in which it proposed to limit the ad servings on high-end mobile devices. These changes are basically aimed at providing consumers with an enhanced mobile surfing experience while making sure that sites optimised for Mobile devices get more exposure at comparatively lower cost.

In a recent study conducted by the search giant, it was found that 61 percent of the participants were unlikely to ever visit a website which they had trouble in accessing from their phones earlier.
Sonja Lee of Google product marketing stated on Wednesday that over 925,000 mobile devices were being activated each day. Also, according to the company, mobile queries on Google.com increased by nearly 300 percent in holiday season from 2009 to 2010. Subsequently, Google is looking forward to even a bigger growth in 2012.
The search giant also predicts that approximately 44 percent of all shopping related queries during the holiday season will come from mobile devices.

Advertisements

One thought on “Google AdWords Performance Linked with Mobile Optimised Websites (It was a only a matter of time…)

  1. You’ll find some intriguing points at some point in this post but I do not determine if they all center to heart. There is some validity but I will take hold opinion until I look into it further. Great article , thanks and then we want a lot more! Added to FeedBurner also

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s