The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Majority of large firms have no mobile marketing strategy

Leave a comment

The majority of large firms – and an even greater proportion of small firms – do not have a mobile marketing strategy in place.

Research published by KingFishMedia entitled Mobile Marketing: Plans, Trends and Measurability finds 62 per cent of companies with no such strategy currently in effect expect to create one in the coming year.

At present, however, those who are able to move quickly to begin targeting their mobile marketing efforts join a relatively small group.

Less than half (45 per cent) of firms with 1,000 or more employees have an initiative in place to advertise to people on the move.
Among the survey respondents as a whole, that proportion drops to around a third.

“Two-thirds of companies utilise a mobile website, while 28 per cent are using a native app – 27 per cent are using both,” the report notes.

KingFishMedia celebrates its tenth anniversary in 2011 and has spent the past decade providing marketers with custom media channels for publishing marketing content


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s