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7 Habits of Highly Horrible Networkers


We all agree Networking is important for growing our business so we will be discussing networking and building relationships over the next couple of weeks, but today we thought that we would look at what NOT to do when you are networking.

Scott Ginsberg, media expert, entrepreneur, speaker and author of numerous books including HELLO, my name is Scott, wrote an article that summed up 7 bad habits that are easy to fall into. Read through this list and make sure none of these can be applied to you!

7 Habits of Highly Horrible Networkers
Networking is a term that didn’t exist (academically) until almost 40 years ago. It’s a word uttered in and around the business world every day, yet is unclear to most as to how it actually works. Still, it’s a fundamental tool to the success of any business.

By definition, the term networking is the development and maintenance of mutually valuable relationships. It’s not schmoozing; it’s not just handing out business cards, selling, marketing or small talk. Those activities are part of networking, but unfortunately, many people’s misunderstanding of the term causes them network ineffectively.

The following are The 7 Habits of Highly Horrible Networkers™, and they can stand in the in your way of developing mutually valuable relationships. So, next time you attend your Chamber or Association meeting, keep these ideas in mind so you can offer the most value to your fellow networkers.

Habit #1: Attitude
Much like the development of any skill, networking begins with attitude. Unfortunately, Highly Horrible Networkers have the wrong attitude. If you’ve ever attended a networking function before, perhaps you’ve encountered businesspeople who act in the following ways:

• The hard sell – they believe networking is about one thing and one thing only: selling products and services to everyone in the room.
• Business only – they’re not there to make friends. They’re not there to have fun. And they’re certainly not interested in developing mutually valuable relationships.
• It’s all about me – they don’t take the time to help and share with others, but rather focus on their own needs. In other words, they can’t spell ‘N-E-T-W-O-R-K-I-N-G’ without ‘I.

Attitude is fundamental to effective networking. In fact, it’s the most important habit to understand.

Habit #2: Dig Your Well WHEN You’re Thirsty
One of my favorite networking books is called Dig Your Well Before You’re Thirsty, by Harvey McKay. It’s probably the most well known text on this subject. The key to McKay’s work is making your friends, establishing contacts and developing relationships – before you need them. Getting what you want by helping others get what they want first.

Enter the Highly Horrible Networkers, who only network because:

a) They need new customers

b) They have a new product or service to sell

c) Their boss forced them to do so

Take my friend Lawrence, for example. He’s quite successful in the insurance business; however he recently approached me about using networking to obtain some hot leads.

‘My numbers are down. My boss is on my back. I gotta get out there and start networking…or else! What do you suggest?’
‘Networking takes time,’ I explained, ‘and you can’t expect to come into loads of business or dozens of potential clients without developing the relationships first.’

As you already learned, networking is the development and maintenance of mutually valuable relationships…over time. If you try to dig your well WHEN you’re thirsty, you may never find a drink.

Habit #3: Dealin’ the Deck
Habit #3 is a dangerous one, and it happens all the time. Have you ever seen people distribute 173 of their business cards during the first 5 minutes of the event? They move as quickly as possible from one person to the next. They don’t make eye contact, they don’t ask to exchange cards – they just deal them out.

‘Here’s my card, call me if you need a designer! See ya later.’

‘But…I…never even got your name!’ you muse.

This is guaranteed to make people feel puny and insignificant. Notice these Highly Horrible Networkers don’t spend time actually meeting and establishing rapport with new people; but rather concentrate on giving out as many cards as possible. It’s quantity over quality, right?


Dealin’ the Deck is one of the most common networking pet peeves. Whenever I give my program The Habits of Highly Horrible Networkers™, I walk out into the audience for a quick demonstration of this habit. I grab a stack of business cards and quickly jump from table to table tossing out dozens of them without as much looking at the audience members I’m handing them to.
Unfortunately during one speech, it backfired.

Last year, I was demonstrating Highly Horrible Habit #3 when speaking at a local business meeting. While hopping from table to table as dozens of cards flew through the air and into people’s laps and salads, someone yelled out, ‘Oh my God!’
I stopped dead in my tracks. I looked back at the head table and noticed that one of my cards landed in the centerpiece…
…which was a candle!


I threw down the microphone, lunged at the table and snatched the burning business card from the candle! As I toppled over the chair in front of me I yelled something to the effect of ‘Oh my God!’ shook the flames off my half burnt card and regained my balance to a roaring applause/laughter from the audience.

‘And…uh…this just goes to show you ladies and gentleman,’ I fumbled, ‘When you deal the deck of business cards without eye contact or consideration…uh…people may as well set them on fire – because they’re not going to read them anyway!’

Nice save.

Habit #4: Unprofessional Information
It’s remarkable how often some business cards will contain unprofessional information. Have you ever received someone’s card with one of those ambiguous, offensive and questionable email addresses with AOL, Hotmail or Yahoo? Not only are those email servers frustrating and ineffective for business communication, but just imagine how it looks when someone has to send business emails to:


I have nothing against AOL, Hotmail or Yahoo. But if possible, always send and receive emails using the address of your organization’s website. If you must use free servers like MSN, SBC and the like, choose a simple username that doesn’t question your professionalism, i.e.,

Habit #5: Sit with the Wrong Company
I’ll never forget my first Chamber meeting. One afternoon I sat down with 6 other local businesspeople for our monthly networking lunch. Naturally, the first thing I did was look at everyone’s nametags. (Not only to learn their names but to examine the effectiveness of their nametags’ design and placement.)

But these were the nametags I saw: ADM Financial, ADM Financial, ADM Financial, ADM Financial, ADM Financial, ADM Financial, Scott. (Company name changed to protect the victims.)

Highly Horrible networkers not only attend meetings with their friends and/or coworkers, but they talk and sit with them the entire time! These are people with whom they’ve worked 5 days a week, 8 hours a day for the past 3 years! This is not a good technique to maximize your company’s visibility.

This habit creates an elitist, unfriendly attitude. And think how uncomfortable this makes the one or two people sitting at the table who don’t work for that company! It’s unfair to them because they’re unable to meet a diverse group of people with whom to develop mutually valuable relationships! Remember: If you’re sitting with YOUR company – you’re sitting with the WRONG company.

Habit #6: Small Talk is for Suckers
Highly Horrible Networkers forget about the small talk. It’s a waste of their time. They don’t ask or answer about ‘New and exciting things happening at work’ or ‘How Thanksgiving was,’ they simply jump right into (what they believe to be) the most important part of the discussion: selling 17 of their products before the salad arrives.

Has this ever happened to you? For example, has someone ever introduced themselves, breezed right through the conversation and flat out asked you for a referral?

Refer you? I don’t even know you!

Reciprocating self-disclosure is the most effective way to build rapport and ultimately develop trust. The people you want to do business with are those with whom you have built that rapport and trust. So, small talk is not for suckers. Debra Fine, author of The Fine Art of Small Talk put it best when she said: ‘Small talk is the biggest talk we do.’

Habit #7: Limitations
Finally, Highly Horrible Networkers believe there is only one specific time and place for networking. It’s called ‘A Room with A Sign Posted Outside That Says So.’ In other words, they only network when someone forces them to. They don’t believe networking opportunities in places like elevators, busses, supermarkets or parks.

That’s it? A measly half hour for networking? Doesn’t give you much time, does it?

The truth about networking is that it can happen anytime, anywhere. There is a time and a place for networking – it’s called ANY time, and ANY place.

Have you ever been a victim of a Highly Horrible Networker?

(original article maybe found here)


13 thoughts on “7 Habits of Highly Horrible Networkers

  1. Great information for someone who is terrified of
    doing those chamber luncheons.


  2. Great article –

    I’ve met several of these types and walk away very quickly


  3. Great post. Amusing too.
    We’ve probably all been that poor networker at one time or another.
    Good points to look out for.
    Ciao PaT


  4. What a great article. Thanks so much for sharing this as we can always learn from mistakes we make.


  5. Great post, love the reminder that networking is everyday, everywhere – it;s all about relationships and becoming a resource for more than just your product.


  6. This article is a spot on critique of how to waste your time and that of others in social settings. “Networking is small talk with a purpose” says my friend Ted Leeman. The purpose, like pointed out here, is not to sell your product or services. It is to get to know enough about your seat mate or queued for buffet neighbor in order to discover what valuable information you can give to them. It can begin with “What do you expect to learn at this presentation?” Or “Did your college major actually prepare you for what you are doing now?” I am known for recommending books or articles based on what I learn about and individual. Seeing individuals again I am often asked what I’ve read lately.


  7. I love it Hank.

    Once again you provide excellent quality.

    Love it.

    One of the most deplorable acts I have encountered – and it’s happened several times – is someone handing me several of their business cards upon being introduced and saying along the lines of, “Here, introduce me to someone that needs my services.”

    Obviously, someone is teaching this crap, or it wouldn’t happen as often with nearly the same verbage. …Don’t get me wrong, I absolutely LOVE connecting folks and am happy to do so. If someone bulldogs their way into expecting it however – fat chance!

    I was recently asked by a reporter to share tips on how to network successfully at events. “What tips, etiquette rules, and do’s and don’ts should entrepreneurs adhere to when interacting with others at networking events? Are there easy ways entrepreneurs can turn on the charm and attract the people and opportunities they want?”

    Here was the answer I shared:

    There are many opinions, but only one way to get the best results.

    They are outlined as follows:
    * Set aside your own agenda and see how many people you can help.

    * Don’t ask for cards. Instead, help people so much beyond their experience of typical networking, that they can’t help but ask for yours. You’ve just made a friend for life… someone that will continue to look for you.

    * If you do get cards, don’t plug them into your newsletter, unless you ask them when you meet them, “May I send a copy of my newsletter to you?” Then let them opt-in!

    * Stay away from any networking group that allows only one of each category (ie: one realtor, one insurance person, etc.) Those networks are already telling you that they are a competitive mindset and coming from scarcity. There is enough for everyone, and if you help all, including your competition, you will be greatly rewarded.

    Dave Phillipson, CP
    CEO Space
    The World’s Largest, Oldest & Most
    Successful Organization for CEOs,
    Entrepreneurs & Visionary Investors

    P.S. Those that know me, understand there’s not much that gets me as excited as helping a fellow entrepreneur. I’m passionate about sharing my resources, knowledge, and elite connections in order to build business cooperatively.

    I do this by receiving referrals from people like you. Who do you know that’s a business owner and wants to grow with strength & velocity?


  8. Great comments and responses! Thank you all for your input.


  9. Yikes. This pretty much describes every networking event I have ever attended.


  10. Very interesting points. I think the most important one is the second point. It is very very true. All too often people do not start networking until they are “thirsty”. Networking can be time consuming for sure. I like to think of it as a part-time job. You may not alway be on the mood , it may be boring at times but the “payoff” can be rewarding.


  11. There is also Mr and Ms Martini Person who walk around with their drinks and go up to people asking “Who are your clients?” “Would love to do business with you” They give networking a bad name.

    Hank Blank


  12. Great Article! I am guilty of several of the above, especially sitting with your own company. I always thought it would be rude NOT to sit with them…..never ever thought about it that way. Thanks!


  13. Pingback: Networking | Sociology Grad Advice

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