The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

How Much Smarter Will Smartphones Get?

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Android, Apple’s iOS, Windows Phone 7, and other smartphones will continue to become more advanced. Example: The new Google Nexus S is one of the first smartphones to support Near-Field Communication (NFC), which lets the phone communicate wirelessly with other NFC objects within 4 inches. Though barely in use today, NFC will enable smartphone users to easily make payments in stores or receive information about a local business via an NFC window sticker.

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