The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Android Takes Smartphone Lead

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Android has gobbled up much of Nokia’s place in the market, and is now running on one out of every four (25.5%) smartphones worldwide. At the end of 2008, that number was essentially zero. At the same time, Apple has held onto about 16.7% of the world market, and Research In Motion (RIM) has about 14.8%.

Most of today’s best and most exciting handsets run the Android platform, not Nokia’s Symbian. Nokia looks to be in for a tough year unless it can field some dramatically improved smartphones before the end of the first half of 2011.

Android has gobbled up much of Nokia’s place in the market, and is now running on one out of every four (25.5%) smartphones worldwide. At the end of 2008, that number was essentially zero. At the same time, Apple has held onto about 16.7% of the world market, and Research In Motion (RIM) has about 14.8%.

Most of today’s best and most exciting handsets run the Android platform, not Nokia’s Symbian. Nokia looks to be in for a tough year unless it can field some dramatically improved smartphones before the end of the first half of 2011.

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