Mistake #1 – Wait until the last minute
Even though mobile offers a quick way to communicate changes in pricing or offers during the holiday marketing race, waiting until the last minute to plan how mobile will fit in your holiday marketing strategy is a sure formula for failure.
Mistake #2 – Not building a mobile database
Whether or not it is the holiday season, if you are not continuously building your mobile number database, you are missing a great way to engage consumers in a relevant and effective way.
Mistake #3 – Not including a mobile opt-in option
If you are not already doing so, you should be making it easy for your consumers to opt into your mobile program via every media touch point you place this holiday season, and Q1 of 2011.
Mistake #4 – Wasting $ on smartphone apps
Native apps are just not necessary when a web app reaches ALL smartphone users.
Mistake #5 – Not doing anything with mobile
The time for procrastination in the development of a well-conceived mobile marketing strategy is over!
If you do not have a plan, you need to huddle with a mobile expert quickly that can help you craft a game plan.
Thanks to InternetRetailer.com for this list.