The U.S. is the largest single market in terms of mobile ad spending with more than $6.5 billion expected to be spent in 2012, according to New York City-based analyst firm eMarketer. And the marketing messages will only grow in the future, as more than one of 10 mobile subscribers will use mobile coupons by 2014.
Further, mobile coupons could generate upwards of $6 billion globally in retail redemption value by 2014, the research firm predicted.
The final piece of the loyalty puzzle is to actually create a mobile frequent shopper program. Whether you allow shoppers to transfer existing loyalty card account numbers to a dedicated loyalty program app, or designate unique identifiers for shoppers, this next wave of loyalty enables shoppers to rid themselves of carrying yet another physical card, and also gives them the power to electronically earn and burn loyalty points during every store visit.