The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Ok, so who do you think texts while driving the most?


New Auto Club Study Shows Texting While Driving Is on the Rise Texting and the use of smart phones are on the rise. This fact of modern life has taken on new importance because their use affects public safety. For example, different studies show that texting while driving increases the risk of a crash eightfold. That’s why, in January 2009, California became the seventh state in the nation to ban the practice.

The Auto Club has been monitoring cell phone and other handheld device use since June 2008. Until recently, the results have been promising: Handheld cell phone use while driving declined from 9 percent at any time before the state’s ban in July 2009 to 3–4 percent, and texting while driving remained below the 1.4 percent mark observed before the law went into effect.

But the Auto Club’s August 2010 survey results are disturbing. Although the level of handheld cell phone use on the road (monitored at seven Southern California locations) held constant at 3.7 percent, texting and the use of other handheld devices while driving increased to 2.7 percent—nearly double where it was before California’s ban went into effect.

The biggest violators: 4.3 percent of young women were seen texting. Texting by young men stood at 2.1 percent. By contrast, 3.1 percent of young men were seen using smart phones or other handheld devices while driving, versus 1.6 percent of young women.

This data doesn’t mean that texting bans don’t work. It’s just that a ban’s effects might be masked by an enormous rise in texting overall.

Clearly, something needs to be done—more education, more enforcement, stronger penalties, more awareness of the dangers of texting while driving. Help keep the roads safe for yourself and for others by following these tips.

-Turn off your cell phone and other electronic devices prior to any trip.

-Don’t answer texts or calls while driving. Consider getting a cell phone application that notifies callers you will return messages later.

-Be a positive role model: Don’t text or talk on a cell phone while driving.


4 thoughts on “Ok, so who do you think texts while driving the most?

  1. Its hard to break this habit especially in a culture where business people need to ‘hit the ball over the net’. Teens consider it rude not to reply immediately to texts. Home schedules would grind to a halt without immediate communication. We are conditioned to pursue this level of efficiency but we are all supposed cease this behavior once we sit in our respective 5,000 pound pieces of steel and glass. Anyone can win an argument in a forum like this by saying “Just put the phone away” – but we can see its just not happening.

    I just read that 72% of teens text daily – many text more 4000 times a month. New college students no longer have email addresses! They use texting and Facebook – even with their professors. This text and drive issue is in its infancy and its not going away.

    I decided to do something about it after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool called OTTER that is a simple app for smartphones. I think if we can empower the individual then change will come to our highways now and not just our laws.

    Erik Wood, owner
    OTTER app


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