The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Texting no longer just for kids, more than half of all adults routinely use SMS! (Is this your target?)

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A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially over the past year.

The survey found that roughly 72% of adult cell phone users send and receive text messages these days, up from 65% in September 2009. This still falls short of the 87% of teen cell users who text. The research shows teens text 50 messages a day on average, which is five times more than the typical 10 text messages sent and received by adults per day.

“Texting among adults has reached the mainstream and the charge is being lead by African-Americans, Hispanics and young adults,” said Amanda Lenhart, Senior Research Specialist and author the report. “Of course, none of these adult groups hold a candle to teens when it comes to texting, who swamp adults in messages sent per day by a factor of 5.”

For the results, Pew used data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252 adults age 18 and older. Though the research pretty much tells us what we already knew, SMS has become the primary ubiquitous technology across any age group and any demographic. It’s no wonder SMS remains the most used mobile marketing tactic around.


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