“Your clients come to you for the very best marketing advice and services. If they aren’t already asking you to help them with their mobile web presence and their text messaging campaigns, they will.”
If you are wondering how to be able to help your clients with mobile marketing when they ask you about it, you are not alone. Kim Dushinski, author of The Mobile Marketing Handbook, and President of Mobile Marketing Profits.
“Mobile is the hottest communication tool and you need to be ready to help your clients with it,” says Dushinski. “At the very least you must be able to offer a mobile website solution and a text messaging campaign. It will soon be as common as making sure your clients have a website and an email list.”
The first step in helping your clients with mobile is to ensure they have a mobile-friendly website. You don’t want their website visitors who access their site via their mobile phone to be disappointed. According to an iCrossing survey, 84% of people expect sites they visit frequently to provide a dedicated mobile version.
Secondly, you really want to encourage your clients to begin building their permission-based SMS list and start communicating with their customers via text message. No, this is not just for the teenager target market. In fact, up to the age group of 45+ Americans send more text messages than make phone calls.
This article was written by a personal friend and colleague, Kim Dushinski with Mobile Marketing Profits