The Mobile Marketer

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7 Time-Management Strategies For The Social Networking Professional


One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing (Facebook, YouTube, MySpace, Twitter, etc), is too time-consuming and overwhelming.

Individuals aren’t sure what to focus on, where to spend their time and how to balance all of their varying marketing platforms. As a result, many individuals end up spending hours and hours every day marketing their business.

It does not need to be this way! Of course, free marketing is going to take some time and energy every day but, it should only take you between one and two hours if you work smart and strategically.

Here are 7 time management strategies to help you work smarter, as opposed to harder.

1) Narrow Your Focus

There are hundreds of free marketing platforms to choose from. You can’t possibly market on all of them. My rule of thumb is to pick five free platforms and focus your marketing efforts there.

You will never succeed if you try to conquer too much. Remember, you do not want to be a “Jack of all Trades, Master of None!” You want to master a few marketing strategies well.

2) Spend Time Each Day on “Creation” and “Maintenance”

Every day you should “create” new information. This can be accomplished by writing an article, shooting a video, creating a group (FaceBook, LinkedIn), etc. The new information that you create doesn’t have to be long and time-consuming. For instance, you can shoot and 3-minute video and upload it into YouTube all under fifteen minutes time.
In addition to creating information, you should spend time each day maintaining your sites. This can be accomplished by making MySpace friend requests, writing on Facebook walls, adding LinkedIn connections, posting to Twitter, etc.

If you divide your time between creating information and maintenance, you will be working smarter.

3) Set an allotted amount of time for marketing each day.

You want to approach your marketing with a plan. And that includes a plan for how much time you will devote each day to marketing your business.

If you simply “start marketing” without any sense of how much time you will devote, you will be extremely non-productive.

I generally recommend spending 1-2 hours every day actively marketing your business.

However, you also do not want to spend more time than necessary on marketing. If you log into Facebook and begin “to market” without a plan of action, you might still be there six hours later. So, decide how much time you will spend on marketing and stick to it.

4) Use a Timer

Using a timer might sound silly, but it is certainly a trick that I have always relied on. When I am writing an article, I set my timer for 30 minutes. I give myself exactly 30 minutes to write my article. If I don’t finish, then I will have to finish tomorrow.

You’d be surprised how much more efficient you are when there is a timer clicking away in the background.

5) Connect Your Accounts

Make sure that you connect all of your social media and information accounts that you can connect.

As an example, you can add your Twitter account to your EzineArticles account. Then, whenever you publish an article, your Twitter account will be automatically updated with your newest article.

Again, you can add Twitter to your FaceBook account, so that your “Twitters” appear on your FaceBook profile. Take some time to investigate all the ways that you can integrate and connect your accounts together. This will save you valuable time in the long-run.

6) Recycle Your Efforts

Whenever I write an article, I reuse it in many different ways. Here is an example:

Imagine that I write an article titled, “7 Ways To Market On FaceBook.” I, of course, publish that article in multiple article directories.

However, it doesn’t stop there. Then, I post that same article to my blog. After that I use the basic concept from my article for a YouTube video. After that, I Twitter about that concept as well.

The point is that when I have a new concept, I reuse that concept as many times as possible.

7) Track What Works and Focus Your Efforts There

You will soon find that when it comes to free marketing and social networking that it’s often difficult to accurately track your marketing statistics. For instance, when using PPC (pay-per-click) it is simple to add a code to your website and find out exactly how many people are visiting your website, opting-in to your form and making purchases.

This isn’t as simple when it comes to social marketing.

However, there are activities that you will notice add to your business success and activities that don’t do a thing for your business.

As an example, I found that managing all the “application requests” from FaceBook was becoming quite a chore. So, I decided that I just couldn’t take the time to respond to every Christmas ornament, Starfish, etc. that I received. I had to begin to “ignore” those application requests.

You will need to make the same decisions.

Remember, free marketing works! In fact, I truly believe that free marketing, in certain situations works better than paid marketing.

However, if you are going to optimize your free marketing plan make sure to implement these seven tips to help you effectively manage your time and energy.


11 thoughts on “7 Time-Management Strategies For The Social Networking Professional

  1. Pingback: uberVU - social comments

  2. Thanks for the GREAT article! What a wonderful resource! I’m trying to navigate using social media to help promote my PR clients, and feel like I get caught spending all day online trying to promote various projects, then don’t have too many tangible items to write down on my timesheets.

    Thanks for the ideas on how to be strategic about utilizing social media. You’re an invaluable resource!!!



  3. I just subscribed to your RSS feed, not sure if I did it accordingly though? Good article by the way.


  4. I’ve been surfing around your website for


  5. Great insight; so great that I just added it as a new article in my LinkedIn group. Since I’ve lost my job, I’ve been spending numerous hours from morning straight into night sitting in front of my pc responding to emails giving me kudos on my blog or LinkedIn discussions, managing my group there, tweeting to promote and on and on. At the end of the day I’ve been burnt out and exhausted feeling like I got *some* stuff done, but not enough. While I am very organized, I came to grips today that I have to manage my online time better.

    I also find that putting Outlook offline helps me stay focused. I’ll be write in the middle of writing a new article or sending out a resume and I’ll hear the chime letting me know I have new email and I lose focus. So today I will be streamlining my efforts and using my time better in this regard.

    Also, I am also a recycler and often turn my popular LinkedIn discussions into blog posts which continues to serve me well.


  6. i have enjoyed reading thank for sharing your story Greeting.


  7. Thans

    for the nice post.


  8. Great site!

    Success comes to those people who can manage their time according to their priorities. It is due to the fact that they can finish doing important tasks at a certain period of time without rushing things and without becoming reckless.


  9. These are 8 great tips – I recently posted about the fallacy of time management – the very idea of it is ludicrous… see my post

    “Build A Business That Serves Your Life”


  10. So nice to seek out somebody with some unique thoughts on this subject. Thanks for starting this up. this web site is one thing that’s wanted on the internet, somebody with a little bit originality.


  11. Nicely written article and with very valid points.


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