The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Mobile Marketing & Advertising 2009 Report Highlights


(BUSINESS WIRE)–Research and Markets ( has announced the addition of the “Mobile Marketing & Advertising 2009: Challenges and Opportunities” report to their offering. page12_sidebar_1

When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertising 2009: Challenges and Opportunities examines the current mobile marketing and advertising market, evaluating methods companies are using to effectively leverage it as a platform to enhance brand awareness and increase sales effectiveness. The report examines the leading suppliers to the mobile marketing industry and analyzes how their products are impacting the way consumers opt-in to cell phone-delivered marketing messages and increasingly use their phones to search for, and even purchase, products and service.

This report provides forecasts and analysis on the global perspective of mobile advertising and marketing, which includes product placement in games, sponsored video, premium content and branded applications. It also provides a forecast for each different mobile type and opportunity. It not only profiles suppliers but also shows how they compare on technological prowess and customer awareness/satisfaction. Finally, the report shows strategies for the largest revenue opportunities.

Key Report Findings:

-Given the exponential adoption of mobile as a communications and promotion platform, we fully expect that global spending on mobile advertising and marketing initiatives will reach nearly $29 billion in 2009, a 59% increase from 2008

-The greatest opportunity for marketing campaign development is likely the mobile video and downloadable applications sector, which we expect will surpass the $1 billion mark in the U.S. in 2009

-We find that premium content for mobile devices, including streaming video and downloadable applications, is growing at the fastest rate of all mobile marketing types. Not to be ignored, however, is the rising trend of consumers to use their mobile devices for accessing social networks, such as Facebook and MySpace.

-We estimate the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively.

-We expect 2010 to be a decisive year for mobile marketing spending as marketers worldwide move from disillusionment over their expected return from this platform to the realization that they can indeed enhance consumer brand equity via the targeted precision and customized experience that mobile affords over other media placements

• Marketing and Advertising Agencies, and Corporate Marketing Departments. Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.
• Mobile advertising networks. The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.
• Mobile search and content aggregators. Many are chasing Google but the smaller vendors offer localized search capabilities.
• Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.
• Mobile platform developers. These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.
• Traditional media outlets. Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content.
• Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible.


6 thoughts on “Mobile Marketing & Advertising 2009 Report Highlights

  1. Pingback: Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement

  2. Pingback: Mobile Marketing & Advertising 2009 Report Highlights « The Mobile … Mobile CHN

  3. Pingback: Mobile Marketing & Advertising 2009 Report Highlights | NKY Small Business Development

  4. Good day! I just want to offer you a huge thumbs up for your great info you have got here on this post. I will be coming back to your site for more soon.


  5. You’ve made some really good points there. I checked on the web to learn more about the issue and found most people will go along with your views on this website.


  6. Totally on the same page here , give your post the Google 1 seems where in the same boat about mobile advertising..good post friend.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s