The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

How easy is it to start using Mobile Marketing? (For those of you too afraid to ask)

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How can companies make savings and improve services? This is the question going through the head of every Chief Marketing Officer where they are trying to improve standards of services and cut spending. The Mobile Data Association (MDA) estimate that organizations can save up to 8 billion a year by making better use of mobile technology and flexible working practices. Let’s bust some myths about mobile as the technology has come a long way in the last five years.


Mobile myths:

Myth no 1:

Mobile is expensive.
Send an SMS campaign, with little or no charge to send. and in nearly all cases no cost to receive! it is far cheaper than post and voice calls. With Bluetooth you can send for FREE applications to mobile phones this can include inside the application click to text or click to call directory, it can include video for example what to do in an emergency and then at the end of the video give them a click to call function to an emergency number.

Myth no 2:
Mobile is complicated
Grandmothers and teenagers use it, using mobile cannot be simpler. There are more mobile phones than televisions and computers combined!
Age Profile
94% of all text message are read, and 98% of those are read within 3 minutes!

Myth no 3:
I don’t want spam messages sent to my phone!

Duh, nobody does!(First of all if you do receive one of these, reply the word “STOP” to the sending number and the computer should automatically remove you from the list.) Text Message Marketing is a very powerful tool because you are hitting your target market somewhere very personal..their mobile phone! The requirement to “Opt-In” is just as important to the sender as it is to the recipient. The sender doesn’t want to miss their target market and the recipient doesn’t want to receive anything unsolicited. In some cases there are “double opt-in” requirements to further support this ideology.

Myth no 4:
I am not tech savoy! If you can log onto a site, enter a password, type in your message, choose those who you wish to receive your message (in bulk) and hit send, then you can facilitate this medium. It really is that easy. The most difficult part of deploying a text message campaign to come up with your clever offer, discount or notice in under 160 characters or less.


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