The Mobile Marketer

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business

Top 5 Solutions for your Mobile Marketing Program

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The ubiquity of the mobile phone now offers brands an unrivalled channel to reach and build relationships with huge audiences. With 3 billion mobile phones in circulation, virtually half the global population can be reached via mobile messaging. The consumer’s relationship with the mobile phone has also changed significantly in recent years. It has become a powerful, interactive communication tool, able to produce compelling graphics and feature-rich promotional content-in short, designed for mobile marketing.

1. Reach to your target audience

Mobile marketing has many benefits for brands and business including:bulksms

• Increasing brand awareness
• Boosting advertising and direct mail response rates
• Improve loyalty
• Highly measurable results, down to individual consumers for sophisticated customer profiling and customized offerings

Growth in mobile marketing-including advertising, direct marketing, promotions, competitions and ticketing through the mobile channel-already impresses, with more than 50 billion commercial and marketing text messages sent every month worldwide (Source: Yankee Group).

2. Advertexting

The mobile phone is rapidly growing in importance for advertisers as both a delivery and a response vehicle. With ROI from traditional advertising media declining and consumers becoming less and less motivated by it, the mobile phone offers the opportunity for brands to re-engage with consumers through a more personal and more immediate medium.
As a response vehicle mobile allows consumers to take immediate advantage of print, TV or radio offers and request further information on the spot, simply by texting to a short code. With high response rates mobile advertising can be more effective than Internet advertising.
As a delivery channel the mobile phone is a powerful and reliable mechanism for targeting opted-in marketing messages. Its personal, accessible and always-on nature make it the ideal vehicle for immediate and time-sensitive promotional activities. Campaigns, for instance, may include a call-to-action that drives customers to visit a mobile Internet site or send an SMS response, registering them for discounts, further information and so on.
Further advantages of mobile advertising include:

• Fast campaign set up- shorter lead times when compared to broadcast advertising
• Better campaign testing – test and tweak different versions of ads to improve success
• High level targeting
• Response measurability down to the individual
• Direct delivery of marketing messages
• Delivery receipts verifying which messages are delivered
• Higher response rates than typical Internet and conventional media channels

3. Mobile Direct

As a direct marketing delivery channel, the mobile phone is unrivalled in its ability to put timely promotional materials in front of consumers and get superior response rates.
Brands can undertake a range of direct marketing activities via mobile including:

• Coupons and vouchers – for redemption in retail stores or online
• Promotional offers – respond via SMS or click to access brand’s WAP site. Redeem in-store by showing the offer on the mobile phone display to the retailer, or on the Web by entering unique offer codes.
• Online traffic building – build traffic to mobile internet site via WAP-push technology
For businesses doing mobile direct marketing, major benefits are numerous and include all of the following:
• Fast campaign set up – shorter lead times when compared to broadcast advertising
• Better campaign testing – test and tweak different versions of ads to improve success
• High level targeting
• Response measurability down to the individual
• Direct delivery of marketing messages
• Delivery receipts verifying which messages are delivered
• Higher response rates than typical Internet and conventional media channels

4. Mobile Coupons and Vouchers

Paper vouchers and coupons have had their day, but now the mobile channel makes more sense. By way of unique offer codes, vouchers and coupons remain on consumers’ phones once received, vastly improving uptake rates. Later in a retail outlet, consumers can take advantage of special offers simply by displaying the appropriate promo code to the retailer.
Distributing coupons and vouchers to consumers via SMS can drastically reduce costs associated with a campaign. Moreover, because each mobile coupon has a unique number, uptake is traceable down to the individual level, allowing the creation of sophisticated customer profiles for future customized marketing.
Relevant usage includes:

• Discount offers
• Multi-buy offers
• Bundle offers

5. Mobile Ticketing
Here’s a promising idea whose time has come: the distribution of tickets-sports, entertainment, even travel-via SMS and the mobile phone. SMS not only offers significant cost savings for ticketing organizations. It also simplifies tracking the number of tickets sold and distributed.
Key benefits of mobile ticketing include:

• Cost-effective distribution of tickets
• Fast, traceable delivery of tickets
• Measurable responses for future marketing and CRM purposes
• Range of payment options; offline payments and/or premium SMS or WAP payments
Virtually instant delivery of tickets means that consumers can use them immediately and at the last minute. Because delivery generates a receipt, it’s simple to verify that the tickets have been delivered. Also, because tickets are issued against a mobile number, marketers can measure to the individual level and build a profile of the consumer for future marketing and CRM purposes.
The mobile phone can act as both a payment mechanism and as a delivery channel for tickets. Payment can also be made by other means, with ticket distribution managed via mobile phone. There are many possibilities, all of them working to increase convenience and open up new marketing opportunities.

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3 thoughts on “Top 5 Solutions for your Mobile Marketing Program

  1. Pingback: Top 5 Solutions for your Mobile Marketing Program « The Mobile … « Marketing Direct

  2. Pingback: VandeNikhilam USA » Top 5 Solutions for your Mobile Marketing Program « The Mobile …

  3. Pingback: Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement

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