The OC Chapter of the American Marketing Association (OCAMA) Recognizes The Mobile Marketer

A very nice Tweet from The OC Chapter of the American Marketing Association, http://orangecountyama.org/ Thank you, Cheers!

Research Shows True Marketing Power of Branded Mobile Apps

A new study co-authored by an Indiana University professor seems to confirm that which we already suspect – mobile applications crafted to promote a specific brand are tremendously effective and memorable marketing tools. According to the researchers, retailers who develop apps overcome challenges being presented by dramatic shifts in television viewing and barriers to advertising [...]

Text Messaging Still Dominates Mobile Phone Useage In The United States

comScore’s latest quarterly mobile lens report was recently published. The report showed that texting is still the dominant content usage across all phones (both smart and feature phones) in the U.S. at 71.8%. In fact texting actually increased from July 2011 to October 2011 by 1.8%. Web browsing was up 2.9% while downloading mobile apps [...]