Mobile marketing will find its stride in 2011, though ‘app-athy’ may set in…

“The year of mobile” has been bantered about every year for the last five or so years, but 2011 could be the breakthrough year for mobile marketing, a new report from Forrester Research Inc. says. Forrester analyst Melissa Parrish has issued a list of mobile predictions for 2011 that says mobile is poised for major [...]

Mobile + Social Media = The Perfect Addiction

People’s obsession with technology, mobile devices and social media are making laptops our sleeping partners and smart phones our alarms. Technology and the web is invading and permeating every corner of our lives ..and bedrooms! Facebook apps sits on your phone’s menu beckoning you and even daring you to caress its button and see if [...]

“If you don’t have a mobile strategy then you don’t have a strategy for growth”

“If you don’t have a mobile strategy then you don’t have a strategy for growth”, said Diane Mermingas, editor at large for Mediapost in her recent article Future Growth: It’s All About Mobile. I agree, and the growth of the mobile web is poised to help you to have a strong mobile strategy all while [...]

The game has changed and your customers will demand a new style of interacting with your business.

If you are thinking about building a mobile website and wondering why you need one at all, you’ll want to understand why the mobile web is truly a different medium. The game has changed and your customers will demand a new style of interacting with your business. The power of the connected mobile device is [...]

Email’s role as communication tool fading as texting rules

Email is slowly fading away as a communication tool, according to a new survey by youth insight service YouthBeat. Instead, texting is how tweens and teens prefer to stay in touch. When tweens (11-13) and teens (14-18) want to contact their friends and family, they do so via text messaging. In fact, according to the [...]

Android Takes Smartphone Lead

Android has gobbled up much of Nokia’s place in the market, and is now running on one out of every four (25.5%) smartphones worldwide. At the end of 2008, that number was essentially zero. At the same time, Apple has held onto about 16.7% of the world market, and Research In Motion (RIM) has about [...]

7 in 10 marketers struggle to understand social media conversation…”Gee, Ya Think?”

Marketers say they are still struggling to understand social media. According to Alterian’s poll, one-third (33%) said they have little or no understanding of what conversations are about their brand, while 40% said they’re using a mish-mash of ad hoc tools to track and measure them. “The Alterian survey results show the majority of brands [...]