Ten things you need to know about Mobile Marketing

The Internet Advertising Bureau (IAB) mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment. It follows research from the IAB and PriceWaterhouseCoopers that mobile advertising is set to become part of the mainstream marketing mix over the next two years. [...]

In mobile, the consumer rules…When they want to!

Mobile seems to be a very obvious choice for commerce. The relevance of the device and the likelihood of response cannot be ignored, and as mobile gains acceptance beyond voice and personal text messaging, the marketing possibilities become nearly endless. And yet, many retailers have not implemented mobile initiatives within their multichannel programs. Some are [...]

Top 20 reasons why all retailers should have mobile sites

There is no doubt about that mobile usage on the rise First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer. As reluctant as you may be, (You know who you are!) retailers need to have mobile [...]