And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014. Search and display will command the biggest percentage [...]
Filed under: Mobile Advertising, Mobile Life, Mobile Marketing | 1 Comment »
Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns. As with online advertising, dollars flowing to mobile will continue to lag behind consumer usage of the channel. And compared with online ad spending, [...]
Filed under: Mobile Advertising, Mobile Life, Mobile Marketing, Mobile Stats | 4 Comments »
(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/13bc3e/mobile_marketing) has announced the addition of the “Mobile Marketing & Advertising 2009: Challenges and Opportunities” report to their offering. When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. [...]
Filed under: Mobile Advertising, Mobile Marketing | 6 Comments »
