How can companies make savings and improve services? This is the question going through the head of every Chief Marketing Officer where they are trying to improve standards of services and cut spending. The Mobile Data Association (MDA) estimate that organizations can save up to 8 billion a year by making better use of mobile [...]
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According to Juniper Research, mobile advertising will not be exempt from the recession. As a matter of fact, constraints on budgets imposed by the global economic downturn had resulted in an increasing migration of adspend from above the line to below the line channels. On one hand, companies realize that the need for engagement with [...]
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The ubiquity of the mobile phone now offers brands an unrivalled channel to reach and build relationships with huge audiences. With 3 billion mobile phones in circulation, virtually half the global population can be reached via mobile messaging. The consumer’s relationship with the mobile phone has also changed significantly in recent years. It has become [...]
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