While Local Advertising Declines, Advertising on Handhelds Skyrockets!

Local advertising across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year, says BIA. Local ad revenue may hit a low of $135.8 billion in 2010, before climbing a bit in 2011, according to BIA (via Adweek). Some [...]

Mobile Marketing Makes Its Move

Marketers, take note: 2009 is the year of mobile. Well, maybe. The industry has been saying that for years. But with the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer. In 2008, we saw a notable change in how consumers interact with mobile [...]

When Constructing Effective Text-Message-Marketing Campaigns…

SMS (Short-Message-System aka “Text-Message-Marketing”) requires different rules of frequency and message content than other types of digital messages. Because of “number portability,” which allows cell phone users to take their digits with them when they change carriers, a mobile number has a much longer shelf life than an email address. Thus mobile phone lists—100 percent [...]

10 Ways To Put Your Content In Front Of More People (Guess where mobile is?)

10 Ways To Put Your Content In Front Of More People Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.Too often, we as website owners live and die by web analytics applications. We [...]

Mobile is good for “Customer Loyalty Programs” (Does your business have one?)

Mobile is an excellent channel to use as a CRM tool, according to panelists at “Mobile Marketing for Agencies and Media Buyers,” an event sponsored by Mobile Marketer and the DMA. SMS is available on virtually all phones and is the favored vehicle for brands seeking to add a mobile component to their mail and [...]

What can mobile do for your brand?

The world of advertising is going through some challenging yet exciting changes. Budgets may be limited but everyone would agree that there are huge opportunities to reach customers in mobile. While it is no secret that mobile is important, brand managers and advertising agencies often lack experience in the mobile channel and are scrambling to [...]