The Mobile Marketer
The single most significant challenge — and, of course, the greatest opportunity — for digital media professionals and Web workers of all types is undeniably within mobile.
Mobile Marketing Depends on Relationships
One common misconception that many businesses seem to have about the world of mobile marketing is that the industry is all about pushing ads towards consumers in any way possible. … Continue reading
4 Invaluable Mobile Marketing Tips for Small Business.
With a variety of new tools and opportunities becoming available daily, keeping up with the digital marketplace has become a full time job for small business marketers. Everywhere you look, … Continue reading
Mobile Marketing Depends on Relationships
One common misconception that many businesses seem to have about the world of mobile marketing is that the industry is all about pushing ads towards consumers in any way possible. … Continue reading
The Rise of the Chief Marketing Technologist
The technological complexity of digital marketing has created a need for a new type of marketing leader, the Chief Marketing Technologist (CMT).Somewhat surprisingly, 70% of companies in the Gartner survey … Continue reading
Top 10 Ways to Optimize Your Mobile Marketing Efforts
1. Remember the fundamentals first. Sure, mobile is a marketing game changer, but the best campaigns still rely on good old fashioned business principals. In this case, it’s bad business to … Continue reading
Mobile Marketing to Increase Spending Among 12 Vertical Markets
According to a recent report from Millenial Media, spending on mobile marketing among 12 major vertical markets has risen steadily over the past few years. Actually, the money hasn’t necessarily risen as … Continue reading
The Power of Text Message Marketing [INFOGRAPHIC]
SMS marketing is becoming more and more powerful every year. It seems like every time you turn around, there’s another business utilizing it to land their marketing messages in the … Continue reading
Is your business ready for Mobility 2.0?…Or are you wondering what happened to 1.0? [VIDEO]
In this 2 minute video, Sonic Mobile client Vodafone shows business what is on the horizon for Mobile. Prepared or not, these are the next steps in mobility, and are … Continue reading
